Creating Your Own Real Estate Identity

So what does this have to do with “Creative Real Estate Investing”, you may ask?

It’s really quite simple! The power of establishing your own identity will set you apart from the “Real Estate Investor” masses! In order to do so, you will need to do the following:

· Establish a clear and compelling vision

· Decide on what you hope to achieve and what you are doing it for

· Create a solid foundation on which to build your Real Estate business

· Establish your own branding

I am of the strong opinion that one of the reasons why our own Real Estate business has grown into what it is today, is as a result of taking the necessary time to establish a clear and compelling vision of what it was we wanted to achieve, and why we wanted to do it. We also established a solid foundation on which to build our vision. Without a solid foundation, nothing will last. Some people elect to cut corners and build their business on a “house of cards”…and we all know what can happen with that type of foundation, right?

Without a clear and compelling vision, you will have no map! Without a map, you cannot get to where you want to go. And if you do finally arrive at a location, it may not be exactly where you had in mind!

Do YOU have a…clear and compelling vision?

When we started on our own Real Estate Investing journey, we had a very clear vision. Our Real Estate business was going to be exactly that…a business! Not a “part time hobby” or something we were just going to “dabble” in, but a “real” business!

Once you have established a clear and compelling vision, it is essential for you to write it down. Have your vision engraved or printed on a plaque and hang it on a wall where you will see it each and every day. If you do this, you will be truly amazed at how much of a positive impact this will have on your Real Estate business.

I like to refer to this as…The Power of Auto Suggestion!

As a result of our clear and compelling vision, we did not elect to build our Real Estate business on a “house of cards” type foundation. Instead, we elected to build on a foundation that was fit for a “castle”!

Have you established a solid foundation for your Real Estate castle?

If not, I strongly encourage you to take the necessary time to look at your foundation and make the necessary adjustments…BEFORE the “house of cards” come tumbling down!

So how did we do all this? We started our Real Estate Investing journey by implementing effective systems and procedures, and by establishing our own branding. And I am NOT talking about branding four-legged animals here! I am talking about creating an “identity” for your business. When we set out on our own Real Estate Investing journey, we decided that we wanted to be totally different from everybody else! With this in mind, it is imperative that you take the necessary time to think about things such as your “colour” and your “message”. Once you have established these things you need to “STICK WITH THEM”! The power of establishing branding lies within consistency and frequency.

CAUTION… Do not rush into this too quickly!

Why? Because branding is not something you want to keep changing. Take the necessary time to think it through before you make any commitments.

Remember…branding will also become your foundation from which you will build!

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